Mansfield author releases his most recent book

Jonathan Fashbaugh, founder of Pro Impressions Marketing, has released his second book, “The Marketing Mix That Works: A Comprehensive Marketing Manual Designed To Help Dental Offices Grow.” The nonfiction title distills more than two decades of experience into a practical resource designed to help dentists attract new patients and make smarter marketing decisions in an increasingly digital world.
The book took Fashbaugh about two years to write, with a pause in the middle to co-author “The TMJ Trifecta: Solving Your Pain Puzzle” with Dr. Mac Lee. “Where The TMJ Trifecta” guided patients, “The Marketing Mix That Work”s is aimed squarely at dentists, offering them insight into how to build trust, stand out online and connect their marketing investments to actual new patient appointments.
Through his company, Pro Impressions Marketing, Fashbaugh and his team work exclusively with dental practices across North America. “Not every dentist is a good fit to work with us directly,” he said, “but every dentist deserves a clear, honest understanding of how marketing really works. That’s what this book is for.”
Why dentists? “People ask me that all the time. When I started my marketing company, I was initially happy to work with any business owner, but my first customer was a dentist. My second customer was a dentist, and they just kept referring other dentists to me. So, a few years in, my business partner and I decided, like it or not, we have a dental marketing company! So, we made it official and rebranded the business to be a dental-only marketing company,” said Fashbaugh.
Fashbaugh’s passion for writing extends beyond marketing. He also enjoys writing fiction and poetry and plans to release a poetry collection dedicated to his wife, followed by his first novel, and an interactive series of audiobooks and online videos for kids.
The Marketing Mix That Works is available for pre-order on Amazon in Kindle e-book format and will be released in paperback and audiobook on Dec. 1.